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The Transfarmation Project
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Our Work
Alleviate Suffering
Ending the cruelest practices in our food system.
Shift Narratives
Sharing the truth about factory farming to build public support.
Drive Down Demand
Normalizing plant-based eating to reduce demand for animal products.
Take Action
Become a Volunteer
Join our activist community.
Lend Your Voice
Support or oppose policies to create change for farmed animals.
Choose Plant-Based
Eat plant-based as one of the best ways to protect animals.
Ways to Give
Become an Animal Ally
Become a monthly donor to ensure animals get critical help all year long.
Join the Compassion Collective
Fuel impact through annual gifts of $1,000–$10,000.
Let Your Employer Match Your Gift!
Maximize your gift’s impact—many employers offer donation-matching programs.
Give via a Donor-Advised Fund
Foster compassion with your DAF—it’s fast, easy, and impactful.
Drive Change with Stock Gifts
Turn assets into support—save on taxes and preserve cash flow.
Make an Impact with Crypto
Help build a kinder world with your gift—it’s quick, secure, and tax-smart.
Leave a Legacy: Join Mercy’s Meadow
Include us in your estate plans and create impact that lives on.
Even More Ways to Help
You can support Mercy For Animals in so many ways to make a lasting impact for farmed animals.
Our Impact
Measuring Our Impact
The power of collective action.
Meaningful Milestones
The historic progress we’ve made together.
Latest News
Our Blog
Get moving stories, progress updates, and delicious plant-based recipes.
Press Center
Find press releases, op-eds, official statements, and details for getting in touch.
Upcoming Events
Discover your community and be part of the change for farmed animals.
About Us
The Problem
Industrial animal agriculture harms animals, people, and the planet.
Undercover Investigations
Our brave undercover investigators working to expose animal abuse.
Our Core Programs
Core programs that challenge animal cruelty in our food system.
Our Signature Initiatives
Flagship initiatives focused on innovation, collaboration, and impact.
Our Values
Seven values guiding us to a kinder future.
Our People
The passionate people spearheading our mission.
Annual Reports
A closer look at our dedicated work for farmed animals.
Careers
Explore our job openings and join a diverse team.
Our Leadership
From our founder’s vision to our CEO’s leadership.
Our History
Our trailblazing history.
Theory of Change
Time-bound roadmap for ending factory farming.
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“What keeps me focused is to remember that we are their only hope.”
—Camilla, an undercover investigator in Brazil