September 2020

Introducing a New Normal

Global

In a new campaign—launched in the United States, Mexico, Brazil, and India—we highlight that while people hope for their new normal in this time for critical change, animals in factory farms hope for theirs too.

Join the movement at MercyForAnimals.org/NewNormal.

Uncovering the Rotten Truth

Global

Dust and cobwebs lined the floor-to-ceiling rows of wire cages. Packed so tightly into each cage, the hens couldn’t even spread their wings. Making his way through the sheds, our undercover investigator caught on hidden camera the brutal living conditions at this egg farm, including birds pinned between cage bars. Unable to access water, they had died slowly, and their bodies lay rotting next to live birds.

In these restricted and unnatural conditions, hens at egg farms produce more eggs than their bodies were made to—they are denied exercise and often manipulated with artificial lighting to change their biological cycles. Constant egg production leads to calcium depletion that causes severe osteoporosis, broken bones, intense pain, and—as our undercover investigation shows—eggs with soft shells.

Hens in nature are affectionate mothers. They tend carefully to their nests, turning the eggs up to five times an hour and exchanging calls with their unhatched chicks. A recent Faunalytics study on U.S. consumption of animal products found that while eggs in general do not cause more days of suffering than all other animal products, scrambled eggs and omelets do.

Expanding Our Knowledge of Fish Welfare

Global

The Mercy For Animals research team published a new paper on fish welfare in the journal Animals—highlighting the minimal research on farmed fish welfare and the need to give them better lives.

Putting an to End to Live-Shackle Slaughter

United States

Slaughterhouses that use conventional live-shackle slaughter are cruel operations—conscious birds are ripped from transport crates by workers and thrust upside down into shackles on a high-speed slaughter line. The birds hang from their feet, their lungs compressed by other organs, and many struggle to breathe. Some even suffer broken bones in the process.

Mercy For Animals launched a campaign demanding that the National Chicken Council, an industry trade association, and Pilgrim’s, one of the largest U.S. chicken producers, end this cruel practice.

The best way to end this cruelty is to leave chickens off your plate.

Getting on the TED Home Page

Global

Last November, Mercy For Animals president Leah Garcés gave an inspiring talk at TEDxSeattle. Her message—that we must work with unlikely allies to usher in a kinder future for animals—was met with applause. This month, the TED home page featured Leah’s talk.

This feature will empower a much broader and diverse audience and hopefully inspire viewers to take action for animals.

Building a Movement

Brazil, United States, Mexico

We believe that the world’s mightiest institutions will heed the call to reform when it comes from powerful and interconnected communities. That’s why our supporters are so important.

View our year-to-date progress at MercyForAnimals.org/Impact